Comprehensible and appealing: new brand identity for Suva

New brand strategy, new appearance: Suva's new brand identity focuses on more simplicity and comprehensibility for its customers. As lead agency, Meta Design has supported Suva in this process.


From February, Suva will have a sharpened brand identity. Known for its broad range of prevention, insurance and rehabilitation services, it will focus more on its customers in the future. In line with this focus, it is uniting the Suva Care, Suva Risk, Suva Pro and Suva Liv brands under one umbrella brand. With the new brand architecture, Suva is creating clarity in order to clearly communicate its broad range of services.

At the same time, Suva has also clarified its brand identity. The brand essence "We are committed to every individual and their place in the community" is a clear commitment to society as a whole. The brand identity also defines what Suva stands for and which competencies it focuses on.


On this strategic basis, Meta Design also revised the brand identity and gave Suva's stance more prominence and presence. Special attention was paid to a clear and friendly implementation at all touchpoints - from digital channels to print media and audiovisual applications.

Daniela Bassi, Head of Communications and Marketing at Suva: "Suva is more than just an insurance company. In order to successfully communicate our broad range of services, we strive for closeness and ease of understanding. Our partner Meta Design has supported us on this path with determination and creativity." "Simplicity and clarity are key requirements for successful brands. Suva has taken up this challenge. The brand is a consistent translation of its self-image, which puts people and society at the centre," says Alexander Haldemann, CEO Meta Design.

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