It will sharpen the "Mövenpick Restaurants" brand and redesign brand presence and communication. Mövenpick's 70-year history will play a key role in the process. The rebranding will be rolled out spatially first in the Brasserie Baselstab in Basel. The prominent location will soon undergo a refurbishment.
Carolin Versteeg, Chief Marketing Officer Marché International and also responsible for Mövenpick Restaurants is looking forward to the collaboration: "We were very convinced and pleased by Process' initial ideas and approaches. The team once again understood how to find refreshing and unexpected solutions for our challenging brief."
Process has worked for Mövenpick GroupMarché International in the past on rebranding for Marché Mövenpick restaurants, among other projects.