The E-can Suisse cooperative offers end customers a year-round solution for an electricity supply from 100 percent Swiss hydropower. For the first time, private individuals and small businesses can choose where their electricity actually comes from. The electricity consumed by the members of the cooperative is simultaneously produced in a Valais hydropower plant with a 15-minute precision. A crowdfunding campaign is currently underway to test customers' willingness to pay for clean electricity.
The Zurich agency Open up has been responsible for E-can Suisse's media relations since August 2017. In addition to general communications consulting, Open up supports the cooperative in publicizing the project idea and the crowdfunding campaign in German-speaking Switzerland. Open up developed a communication strategy, realized individual placements and writes technical texts. Furthermore, Open up is responsible for all text work around the website and certain other campaign elements. The overall campaign is implemented together with the following partners: Metaloop (concept and design), Framefarm (video, animations), Indual (web) and Winsun (social media).
The E-can Suisse cooperative appreciates the cooperation with Open up: "Especially for the launch of our idea, we depend on an experienced and professional agency that communicates our project to the target group media. Open up is the right partner for this and also provides us with optimal textual support," says Matthias Sulzer, President of E-can Suisse.
E-can Suisse is a cooperative that uses crowdfunding to allow electricity consumers to purchase clean Swiss hydropower electricity at a fixed price. If around 10,000 households participate, they will receive hydropower electricity from two Valais power plants from July 1, 2018. In doing so, E-can Suisse is not selling a standard label electricity product, as is the case with electricity companies today. With E-can Suisse, consumers have the certainty that their electricity is produced in the power plants they choose. The initial partners of the E-can cooperative are Inretis Holding (Chur) and the two hydropower producers FMV (Sion) and EnAlpin (Visp).