At the beginning of 2017, Famigros presented itself with a refreshed look after Process had built up and strategically managed the brand as part of a rebranding assignment. Now Process will continue to accompany the Famigros brand as lead agency and lead it tactically into the future.
Famigros, the Migros Family Club, has been around since 2012. As the number of members has grown in recent years, so has the range of products - even for non-members. Since 2017, the "Lilibiggs" children's program and the range of baby and children's products have also been communicated under the Famigros brand.