Emotional Unpackaging Experience for Mammut
In the area of e-commerce, Mammut focuses on a consistent brand experience. The moment of unpackaging is deliberately designed emotionally.
A very special moment in online shopping is the arrival of the longed-for new products. Even finding the still closed shipping packaging triggers joy. Keim Identity designed the exterior and interior for Mammut's shipping packaging. When the packaging is opened, the product is embedded in an emotional mountain world. A detailed illustration decorates the carton.
The recipient is greeted with the claim "Absolutely alpine." After emptying the box, he finds "Absolutely yours." a confirmation of purchase that is a joy to behold. Mammut thus uses the shipping of articles as a moment to charmingly deepen brand trust.
