Plan.Net Suisse wins Huawei, Alpiq and Siemens as new customers
The Zurich agency is taking over communications for the Huawei Consumer Business Group in Switzerland. In addition, Plan.Net Suisse has redesigned the website for energy service provider Alpiq and is in the process of developing the digital strategy for Siemens household appliances.
Plan.Net Suisse will take over the brand communication of the telecommunications provider Huawei Consumer Business Group in Switzerland from November 2017. This includes the implementation of international as well as the conception and realization of local campaigns. Embedded in a further development of the Chinese brand, the agency is pursuing an integrated approach, according to the press release. In other words, Huawei's communications will be placed under one roof and developed with an overarching strategy.
In addition, Plan.Net Suisse developed and implemented the entry point to the new website of the Swiss energy provider Alpiq. This is intended to make it easier for visitors to find the information they are looking for. Alpiq provides customers in Europe with energy management in buildings and industrial plants, for traffic engineering as well as for power plants.
And the "Extraordinary Experience" campaign aims to bring the quality of Siemens household appliances closer to those looking for a fitted kitchen. Plan.Net Suisse created the digital strategy Canvas for this purpose. On the digital channels of Siemens household appliances such as Facebook and YouTube, a community is being built up that is encouraged, for example, by blog posts from testimonials and influencers to exchange views and share experiences.
