Michelin produces over 187 million tires every year for cars, trucks, bikes, motorcycles, construction equipment and agricultural vehicles. The lightest tire weighs just 200 grams, while the heaviest weighs more than 5 tons. The French company has 68 production sites in 17 countries and sales organizations in 171 countries, and employs over 111,700 people worldwide.
Open Up handles media relations in Switzerland for all Michelin, BFGoodrich and Kleber tire products and for the "Guide MICHELIN" gastronomy guide. The agency, based in Zurich, supports and advises Michelin in the planning and implementation of PR and media relations and manages the company's media office in Switzerland. In addition, Open Up supports the tire manufacturer at press events in Switzerland.
"In Open Up, we found a PR agency in Switzerland that convinced us with its pragmatic style and understanding of the Swiss market," said Heimo Prokop, director of communications and brands for Germany, Austria and Switzerland at Michelin. "The agency's focus on the automotive industry and the tourism and hospitality sectors is crucial for us."