On the occasion of the spring and summer collection 2018 in July, the Italian premium brand Coccinelle presented itself in the premises of the "Palazzo della Triennale di Milano" in a new look. With its playfully elegant look, the brand celebrates the modern and confident woman and her life-affirming nature. This Gioia di Vivere is reflected in every bag and accessory. Wearing them strengthens the natural self-confidence.
In the coming months, the new brand identity will be implemented step by step at the various points of contact - from the business card to the website and the boutiques.
Andrea Baldo, CEO Coccinelle: "Addressing our brand identity is an important step for the future - especially the global future of our brand. In working with MetaDesign, we have sharpened our focus on this and made a clear statement on the basis of a strong brand core and a distinctive visual identity."