Coccinelle scores with homage to the self-confident woman

MetaDesign has sharpened the brand identity of the Italian premium handbag and accessories brand and further developed its visual identity.


On the occasion of the spring and summer collection 2018 in July, the Italian premium brand Coccinelle presented itself in the premises of the "Palazzo della Triennale di Milano" in a new look. With its playfully elegant look, the brand celebrates the modern and confident woman and her life-affirming nature. This Gioia di Vivere is reflected in every bag and accessory. Wearing them strengthens the natural self-confidence.


In the coming months, the new brand identity will be implemented step by step at the various points of contact - from the business card to the website and the boutiques.


Andrea Baldo, CEO Coccinelle: "Addressing our brand identity is an important step for the future - especially the global future of our brand. In working with MetaDesign, we have sharpened our focus on this and made a clear statement on the basis of a strong brand core and a distinctive visual identity."

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