New market presence: Zürichsee Werbe AG becomes the "Fachmedien" brand
From September 4, 2017, all activities of Zürichsee Werbe AG will be bundled under the brand "Fachmedien" and positioned in the market with a new CI.
Following the purchase and operational integration of the "Fachmedien" marketing unit of Ringier Axel Springer Schweiz into Zürichsee Werbe AG at the beginning of this year, the second step was to revise the brand management.
By focusing on "trade media", the core competence of Zürichsee Werbe AG as a partner of publishers and advertisers is to be communicated in a better and more targeted manner. The centerpiece for this is the newly designed platform Specialist media.ch (replaces Zs-werbeag.ch). This offers unique and diverse search options in the extensive trade and special media portfolio of Fachmedien, Zürichsee Werbe AG and is thus a real help and enrichment for all advertisers and strengthens the position of the managed print and online offerings in the market environment.
However, Adlar.ch - the platform for advertisers and publishers in Business2Business (pooling of B2B websites) - will continue to exist as an independent brand of "Fachmedien", Zürichsee Werbe AG.
