Sir Mary wins entire media account from Allianz Suisse

The agency prevailed in a multi-stage pitch against numerous established media agencies and won the Allianz Suisse media budget.


After barely a year in business, the Zurich-based agency has won the media budget (classic and digital) with a disruptive approach. Convinced that existing media planning models can no longer stand up to reality, Sir Mary has developed a model that is uncompromisingly committed to total transparency in buying and handling media inventory. At the same time, there is a consistent use of data insights that allows for immediate response to user consumption patterns. An approach that adapts to the increasingly complex behavior of consumers in an ever more fragmented media world.

"The chemistry with Allianz Suisse was right from the start. The customer brings a broad digital know-how and shares the same vision as we do, which is why we are all the more pleased to be able to accompany Allianz Suisse in shaping the digital transformation," said Fabian Habisreutinger, Account Director at Sir Mary, in an announcement on Thursday.

The range of services for Allianz Suisse goes beyond classic media planning and execution: from digital consulting such as touchpoint analyses and customer experience optimization to the creation of new dialog channels. The account includes the entire product portfolio of Allianz Suisse private and corporate insurance and its subsidiary Eliva across all media genres.

"The overall package that Sir Mary offers us was very convincing. The fact that we have found a partner in them that combines all disciplines is a great advantage in a highly competitive market. The collaboration is based on transparency right from the start, which convinces us that together we will achieve our ambitious goals," explains Claudia Staub, Head Digital Customer Interaction & Ecosystems at Allianz Suisse.

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