Over all mountains with the new brochure from CSS and SAC
Just in time for the summer hiking season, CSS Versicherung and the Swiss Alpine Club (SAC) are launching the new brochure "Über alle Berge" ("Across all mountains"). It was designed by Creadrom from Lucerne.
Wildly romantic, spectacular, breathtakingly beautiful - the Swiss mountains inspire young and old. Mountain hiking is one of the most popular sports in the country and is ideal for health. Whether you are on the move for pleasure or sport, exercise in the fresh air is in vogue. The freshly published brochure "Over all mountains" invites you to unforgettable hiking and mountain hut experiences.
CSS Insurance is the official main and health partner of the Swiss Alpine Club SAC. The two are linked by a long-standing, successful rope partnership, according to a statement. This has resulted in the new 32-page brochure, which was conceived and designed by Creadrom in the style of a magazine. Fascinating pictures, tips and inviting hut portraits inspire to eventful hiking trips. The brochure takes hikers along step by step, from careful planning to everything important en route to stopping off at one of the 152 SAC huts. It presents six selected huts and lists useful apps, websites and books for tour planning.
"Über alle Berge" was published in June with a circulation of 267,000 copies in German, French and Italian. It can be obtained from the CSS or SAC websites or from one of the CSS agencies throughout Switzerland. Let's go, lace up your hiking boots and head for the mountains!
Responsible at CSS Insurance: Kurt Felder (Head of Advertising and Sales Promotion), Diana Bruggmann (Head of Customer Club). Responsible at the Swiss Alpine Club SAC: Bruno Lüthi, (Area Manager Hut Operations). Responsible at Creadrom: Deborah Ischer. Responsible at Textpistols: Tanja Witt. Images: Intus-gestalten, Patrick Ammann. Print: Mercury Printing.
