Zeitgeist gives Lekkerland's customer magazine a new look
Lekkerland placed the budget for the redesign, picture and text editing, and production of its in-house customer magazine Avanti in the hands of Zeitgeist Kommunikations.
The magazine is published three times a year in three languages (D, F, I) and contains practical recommendations, tips on store business and news from the convenience sector to keep Lekkerland's customers up to date.
The new text and layout concept was adapted to the current zeitgeist with simple style elements, making the overall structure clearer so that customers can find their way around immediately.
Recurring sections such as store portraits, Lekkerland cooks, company reports and background reports on products and services, as well as an interview with a star per issue enhance the content of the customer magazine:
Spring star was Claudia Lässer, businesswoman, fitness expert, presenter and mother, summer star is singer & songwriter Seven.
The writing style has become fresher and more lively; the headlines short and concise to the point.
Responsible at Lekkerland (Switzerland): Klaus Baumann (Managing Director), Roberta Schibli (Project Management/Marketing). Responsible at Zeitgeist Kommunikations: Brigitte Naschberger (Senior Account Director), Tamara Niggli (Account Manager), Marc Gühne (Art Director), Isabella Winischhofer (Text).
