Bootcamper to get athletes out of the fitness centers
Bootcamper's current poster campaign is the first with a new look. Responsible for this and for the revised brand identity: Future Connection.
When the temperatures rise, so does the fun of outdoor sports. This is exactly where Bootcamper comes in with its current campaign. With slogans on posters such as "Fitness without a center" or the simple invitation "Train outside now", the Migros company is promoting its functional outdoor training sessions.
New brand identity
The posters hanging in the larger Swiss cities are part of a campaign for which Future Connection is responsible. The communications agency has reconceived and redesigned Bootcamper's brand identity, created a new website and is responsible for digital marketing. In the same style as the posters, Future Connection has also produced printed materials for trade fairs and POS in recent months.
Functional outdoor training is an internationally fast-growing market segment. Bootcamper is the largest provider of such training in Switzerland. Since April 2016, the fitness company has belonged to the Migros Aare cooperative.
