The initiators of the Swiss-Korean project already involved the Basel-based agency in the strategic orientation of the new company and had it develop both the name and the brand. "BSSM has extensive experience with strategic positioning and brand development. They also know their way around the industry and have learned how to deal with different cultures," says joint venture CEO Stefan Zatti, explaining the choice.
The Swiss-Korean consulting and engineering company specializes in turnkey systems for the production of PET preforms. The name Otto Systems reflects the proximity to the Swiss partner of the joint venture. This partner enjoys a high reputation in the industry worldwide, from which the new brand is to benefit. In addition to developing the overall identity, BSSM is also responsible for the market launch and the creation of all sales documentation.
Responsible at Otto Systems, Uznach: Stefan Zatti (overall responsibility). Responsible at BSSM advertising agency, Basel: Urs Schneider (CD); Pascal Rehmann (AD); Daniel Bard (AD online) Hannes Müller (strategy); Philipp Buser (consulting); Imke Fichtner (production).