Flowcube handles PR activities for Tu-Gutes brand Toms
Flowcube has been entrusted with the public relations activities for the US fashion company Toms since February. The company maintains the One for One philosophy, according to which for every pair of shoes sold, a new pair is given to a child in need.
The label focuses primarily on the production of shoes. Since its foundation in 2006, the company has pursued the One for One philosophy, according to which for every pair of shoes sold, a new pair is given to a child in need. The mandate includes corporate communications and product PR.
The US company Toms was founded in 2006 by Blake Mycoskie and is headquartered in California. Mycoskie developed the idea for Toms Shoes on a trip to Argentina, where he saw the difficult lives of children growing up without shoes. He wanted to help and launched Toms, which helps a child in need with every pair of shoes sold.
The One for One philosophy quickly developed into a recipe for success that could also be applied to other pressing problems. Gradually, Toms expanded its range to include eyewear, Roasting Co, bags and the High Road Backpack Collection. All of these product lines help to improve the lives of people in need. Toms helps restore sight, provides clean drinking water, supports safe childbirth and anti-bullying programs. For every product purchase, Toms helps a person in need.
