Vontobel entrusts MetaDesign with strategic mandates in the interest of long-term brand management. The goal is to sharpen the brand's profile and make it tangible through an attractive customer experience. In view of Vontobel's international orientation, MetaDesign works across locations with teams in Europe, Asia and North America.
Patrick Farinato, Global Head Marketing & Communication Vontobel, says MetaDesign's work in the context of leading global brands convinced the company. "The importance of professional brand management will continue to grow. We expect a lot from the process and the result," Farinato says.