Pitch win: Ads & Figures wins the race at Pneu Egger
Im Dezember letzten Jahres schrieb das führende Unternehmen im Reifenhandel und Autoservice Pneu Egger die Vermarktung seines Reifenonlineshops sowie die digitale Markenführung zum Pitch aus. Die Berner Digital-Agentur Ads & Figures konnte sich dabei mit ihrem performanceorientierten Konzept gegen eine starke Konkurrenz durchsetzen.
The company was looking for a reliable and competent advertising partner with great expertise in online marketing who could develop, implement and also optimize the digital marketing concept of the tire store on the Internet. The traditional offline advertising strategy had to harmonize with the individual marketing measures on the Internet. Pneu Egger knows that the interplay of branding and performance is a key factor in establishing online touchpoints with the target group and attracting buyers. Disciplines such as search engine advertising (SEA), video and native advertising therefore form the basis for the concept presented.
The dedicated team from Ads & Figures was able to convince the demanding client with its future-oriented and data-based presentation. Winning the pitch is the reward for digital competence, paired with media expertise and economic understanding.
The Bern digital agency convinces with experience and creativity
The decisive factor in the tire company's decision was the many years of experience of the Bern-based advertising experts in the areas of Google AdWords (SEA), remarketing and digital branding.
"Their professional expertise, as well as the campaign optimally tailored to our needs, in combination with the personal impression, led to the decision in favor of Ads & Figures. Their efficient deployment in the hectic pre-Christmas period, in combination with our positive , convinced us to entrust them with the marketing of our online tire store as well as the digital brand management", says Simon Müller, Marketing & Sales Manager at Pneu Egger.
Online marketing is the specialty of the growing Swiss digital agency. The new marketing strategy aims to increase efficiency, raise brand awareness and generate a sustainable number of new customers and sales. In close cooperation with the responsible persons at Pneu Egger, the online activities of the tire retailer will be scaled and optimized in 2017.
The Ads & Figures accepts the challenge
The CEO of Ads & Figures, Fabian Wydler, is pleased about winning the pitch and sees himself confirmed in the previous development work of the still young agency. Strong customer orientation, a constant willingness to innovate and an unconditional focus on efficiency are paying off. Ads & Figures is looking forward to an exciting collaboration with the leading tire retailer. The first work will already be visible online in January 2017.
