A longer, self-determined life is the central theme for Swiss Life. It is not only relevant for clients, but also for employees. Working life will change. With the initiative "Actively Shaping Professional Life", Swiss Life wants to encourage its employees to address this issue in order to find new ways of shaping their professional lives together.
A short film is an important means of internal communication. It addresses typical thought patterns that prevent employees from taking charge of the development of their professional lives. At the same time, the film is a call to action. Three other short clips explain the important topics of employability, employability and diversity.
The films are used for internal communication, on the intranet and at events.
Seed conceived and realised the films as general contractor, with Adrian Wisard directing. All the actors are Swiss Life employees.