Together with TCS, the agency is implementing the three-year campaign on the topic of visibility in road traffic. In line with the strong change in mobility behaviour in recent years, the focus is on two-wheelers and pedestrians. All population groups in Switzerland are addressed.
In parallel to raising awareness and prevention, the campaign aims to dust off solutions and rules of conduct for better visibility and make them suitable for everyday use. The first works will be on display at the beginning of 2017.
The agency won out over various renowned agencies in a two-stage pitch process. Helmut Gierer, head of communications at TCS Verkehrssicherheit, says: "In Farner, we chose an agency that understood the complexity of the topic and the demands on the new campaign very well and worked with us to develop a concept that will enable us to break new ground in prevention work."
A multidisciplinary team from the Zurich, Berne and Geneva offices is implementing the mandate. The win confirms Farner's integrated strategy of developing effective communications solutions based on research & analytics, content, creativity and digital expertise.