Muba, Switzerland's largest and oldest public trade fair, was held for the first time in 1917. After the 100th edition of the fair, Muba is now turning over a new leaf. The brand will be updated and the offer will be adapted to the changing needs and demands of the fair visitors. SNK won the pitch against various branding and advertising agencies and will support and advise Muba as the new lead agency in the areas of design and communication.
Pro Infirmis is the largest professional organization for people with a disability in Switzerland. An increasingly important topic for Pro Infirmis is "obstacle-free living" and, accordingly, "obstacle-free construction". Pro Infirmis chose the branding agency SNK as its partner in order to promote the topic of "obstacle-free" to various stakeholder groups. The aim is to show that good architecture does not contradict "obstacle-free", but can include accessibility for all people in a natural and aesthetically pleasing way.