The goal is to carry the Lucerne Festival brand into the future with sensitivity and at the same time determination. MetaDesign thus replaces the previous lead agency Interbrand. MetaDesign and Lucerne Festival already worked together in 2001 during the restructuring and renaming of the Lucerne International Music Festival IMF to Lucerne Festival. MetaDesign developed the strategic principles and visual identity for the brand, which still exists today.
Michael Haefliger, artistic director of the Lucerne Festival: "Cultural creation requires a partner who lives and breathes genuine engagement with the subject matter. We have every confidence that MetaDesign will live up to this high standard and inspire us - not least through its international experience in accompanying major cultural brands." Alexander Haldemann, managing director of MetaDesign: "Lucerne Festival stands for renowned international music and art in the heart of Switzerland. It goes without saying that this excites us. We are looking forward to moving into the future together."