Packaging industry on an upward trend

For the eighth time Easyfairs presents the packaging fair in Zurich.The packaging industry is growing: from 670 billion US dollars (approx. 630 billion CHF) in 2010, global sales of packaging will grow to 820 billion US dollars (approx. 771 billion CHF) by 2016, according to market research company Smithers Pira. The growth driver is, on the one hand, the rising demand for packaging in developing and emerging countries due to increasing prosperity and growing populations. On the other hand, the packaging sector in the western industrialized countries is benefiting from increasing variety and more competition at the point of sale (POS). With a high volume of demand, paper and board packaging forms the largest segment of the packaging industry worldwide. Here, too, the experts at Smithers Pira expect significant growth in the coming years.Contact exchange and impulse generatorThis market outlook also makes the printing industry in Switzerland optimistic. The most important signal is that print has potential and the industry is once again investing heavily in its future. At the upcoming "Verpackung Zürich 2014" trade show, the print aspect will therefore play a special role: a separate hall will be dedicated to the topic of packaging printing and finishing at "Verpackung Zürich 2014". Among the exhibitors at "Verpackung Zürich 2014" are well-known and renowned companies such as Igepa Adoc AG (www.igepa-adoc.ch) - one of Switzerland's leading national suppliers of visual communication products and systems for the digital LFP and commercial graphics industry. Or Hapa AG (www.hapa.ch), the world's leading supplier of late-stage customization and on-demand printing technologies, for example for the pharmaceutical industry. And Fritz Schuhmacher AG (www.fsag.ch), which has been developing customized print solutions for the graphic arts industry for more than 60 years.With so much expertise under one roof - in Halls 3 & 4 - Verpackung Zürich 2014 can confidently play to its strengths as an ideal contact exchange and target-oriented platform for efficient business initiation. Following the positive results of previous years, the exhibition management expects the top event of the year in the packaging industry to attract thousands of visitors again in 2014 - time for two days of pure networking!Packaging Innovations - new in Zurich!Parallel to Packaging Zurich 2014, a premiere is in the offing: Following the success of Packaging Innovations in the Netherlands, the UK, Poland and Germany, easyFairs is presenting Packaging Innovations 2014 in Zurich for the first time. The central themes here are primary and secondary packaging, display and POS, and the associated materials and technologies, as well as branding and branding. "With the two trade fairs Packaging Zurich 2014 and Packaging Innovations Zurich 2014, we are offering visitors a complete presentation of the value chain in the packaging sector - from idea generation and conception, through the necessary materials and technologies, to the end product of packaging," says easyFairs trade fair manager Martina Hofmann. "This meets the needs of the market in every respect."