More individuality and convenience in the beverage market

Glass is getting lighter and lighter. The picture shows the lightweight glass bottle family for wine from Vetropack. While glass bottles still dominate for alcoholic beverages such as spirits and wine, PET is the material of choice for mineral water. Milk and fruit juices are filled in practical beverage cartons, and soft drinks and beer are presented in colorful cans. Transparency and high quality The importance of glass packaging is very high thanks to its outstanding properties. No other material is able to protect its contents so optimally.Glass acts like a protective armor, protecting color, aroma and ingredients. It is the only material that is diffusion-tight. This means that nothing gets out of the glass into the product, nothing escapes, and nothing can penetrate from the outside, says Claude R. Cornaz, CEO Vetropack Group. In addition, glass - and this is also unique - is 100% recyclable - glass can be melted down again and again and reshaped without any loss of quality.Design freedom of glass knows no limitsAccording to research results, the customer needs only 2.3 seconds in front of the sales shelf to decide whether to buy - or not. This means that packaging is a very important seller. Glass bottles and jars can play very special trump cards in this environment. The contents are visible to the viewer and the design freedom of glass knows almost no limits.There is hardly a shape that a glass packaging cannot take. In addition, there is a wealth of colors, engravings and a variety of closure types. This supports the marketing strategies of the beverage and food industry and consolidates the appearance of a product in the consumer's image.The entire article as PDF for download: Dossier Packaging & Displays, Issue 11/2013