Standing ovation: Innovation in motion for Helbling Holding

To mark the 60th anniversary of Helbling Holding, Standing Ovation created a brand experience with "Innovation in Motion" at the Basel Exhibition and Congress Center that reflected the company's values of movement and continuous development.

The core message "Innovation in Motion" was seamlessly implemented from the communication to the event design to the seating logistics. The event name was the program through and through: both the 2000 guests and the entire event were in constant motion.

The brand experience was characterized not only by the concept, but also by culinary highlights, regional and seasonal cuisine and an immersive show. The dramatic highlight was the moment when the second part of the hall with the show stage was revealed after the aperitif. Neon LED lights were strategically placed and illuminated to guide guests through the event areas, while the seating arrangements were playfully solved with colored LED wristbands.

Standing Ovation thus translated Helbling's corporate culture and innovation movement into a comprehensive experience for employees, clients and customers and their families and friends.

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