Marketing Day 2023: Mastering the digital transformation with focus
On April 18, the KKL Luzern will once again open its doors for the Marketing Day. Five keynote speakers will illuminate the topic of focus from different angles. The densely packed program offers a mix of knowledge transfer, best practice and entertainment.
Marketing Day returns to the KKL Luzern on April 18, 2023. After a three-year break, the Swiss marketing scene will once again meet face-to-face on April 18 for the annual industry gathering at the KKL Luzern. This year's motto: Focus. Because although digitization is opening up unprecedented opportunities, excellent marketing still requires a sharp focus: away from the possible and toward the necessary.
The event will feature various keynotes, presentations, talks and breakout sessions. Five keynote speeches will shed light on the topic of focus from different perspectives.
Annette Felicitas Häcki, Managing Creative Director at Jung von Matt Limmat, explains how radically focused purpose marketing can transform entire companies. And "Marketoonist" Tom Fishburne bridges the gap between old-school thinking and modern marketing technology with his cartoons. The supporting program will once again be led by SRF presenter Kiki Mäder.
In addition, the Marketing Excellence Awards will be presented again this year as part of the Marketing Day. 15 creative projects are nominated in the categories of large companies and SMEs. (Werbewoche.ch reported).
Throughout the day, participants will also have the opportunity to network with other marketing professionals in the Networking Zone and learn about the latest innovations in the industry from numerous exhibitors.
The detailed program of the Marketing day is under Swissmarketingforum.ch to find. Tickets are now available online.
