This year's GMP-Con will take place as a three-week hybrid event from November 7 to 29, 2022. The cross-national event is aimed at marketers, online marketing experts, e-commerce managers, (digital) analysts, strategists and data scientists in companies and agencies. The event offers users a platform to build knowledge as well as decision makers an overview of the digital trends for a successful business. This year's Google Analytics Conference will be held as a hybrid event for the first time. It combines an online conference week with a half-day program and online tool training sessions with chillouts and master classes in Germany, Austria and Switzerland. Participants can flexibly decide which sessions they would like to attend - online only, on-site only or both.
The main topics are Google Analytics 4, Channels, Campaigns, Creatives, Holistic Datadriven Business, Privacy & Post Cookie. In addition, there are practical trainings on all tools of the Google Marketing Platform - for beginners and experienced users, as well as on-site master classes in Vienna, Munich, Berlin and Zurich.
More information about the program is available here.