Wow City Rally: Aroma brings even more wow moments to Zurich

On June 10, 2022, the Wow Museum created by Aroma and the initiators Vanessa and Matthias Kammermann will celebrate its two-year anniversary. To coincide with this, the "Wow City Rally" is to bring even more Wow moments to the city. Aroma accompanied the conception and realized the visual appearance.

Wow City Rally

After a year of development work, the walk full of illusions will be launched on June 10. The challenge is to solve 20 different challenges in small teams using a digital guide on your own device. For the "Wow City Rally Guide," Willow the elf, who was created by Aroma and brought to life for the opening of the Wow Museum, was animated. He guides the participants to the individual stations.

"The Wow City Rally is great fun for everyone aged seven and up. Participants will be surprised by the sensory illusions, illusions and new perspectives in the middle of Zurich," says Carolin Welss, Art Director of Visual Communication at Aroma.

Aroma Creative supported in the conception of the tour and is responsible for the visual appearance of the branding, the campaign and the app design.

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