After a year of development work, the walk full of illusions will be launched on June 10. The challenge is to solve 20 different challenges in small teams using a digital guide on your own device. For the "Wow City Rally Guide," Willow the elf, who was created by Aroma and brought to life for the opening of the Wow Museum, was animated. He guides the participants to the individual stations.
"The Wow City Rally is great fun for everyone aged seven and up. Participants will be surprised by the sensory illusions, illusions and new perspectives in the middle of Zurich," says Carolin Welss, Art Director of Visual Communication at Aroma.
Aroma Creative supported in the conception of the tour and is responsible for the visual appearance of the branding, the campaign and the app design.