The Hall upgrades digitally

The Hall (the former Samsung Hall) presents itself in a new digital guise. The networked location offers a new XR studio and many broadcasting possibilities.

After an intensive redesign, The Hall wants to make its mark as a Swiss pioneer for digital events. "We used the time during the pandemic to get ready for the new world," says Natascha Leach, managing director of The Hall. The answer is "new events." To make them possible, The Hall has made huge upgrades. Over a year of intensive investment has gone into the project. This included building an in-house XR studio, expanding broadcast capabilities and even building an Eagle Eye camera in The Hall. The three different venues "Hall", "Loft" and "Studio" are modular spaces, interconnected and ideally suited to host hybrid or digital events.

In addition to the premises and their networked capabilities, The Hall combines all the know-how needed for a successful event. In addition to technical and organizational talent, the in-house catering team has also earned an excellent reputation for its world-class culinary skills. Experience, creativity and excellence come together. Event specialist Samuel Röthlisberger of FE-Motion, with whom The Hall has entered into a strategic partnership, acts as "a kind of chef of staging."

"We implement an event in a new and unique way, both technically and in terms of content and also dramaturgically, with all the digital possibilities," Röthlisberger enthuses.

Currently, companies also have the opportunity to get to know The Hall and its capabilities at a free workshop hosted by FE Motion, which offers an initial stimulating brainstorming session for the next event.


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