Screenforce Day 2022: Interview with researcher Janina Kauz

Researcher Janina Kauz from the Zurich-based Insight Institute talks about the trust that viewers have in the medium of TV - and what that means for advertising. 

Screenforce Day is the annual get-together of Swiss TV research. If you were unable to attend the event in person at the end of May, we have captured the most exciting insights for you in short interviews.

Already published as part of this mini-series: Interview with innovation expert Gerriet Danz 

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