How does marketing become truly effective, moving not just a few KPIs, but real people to desired behavior? Will data, automation and personalization alone do the trick? That falls short, thinks Daniel Jörg. The last mile in marketing is human and psychological - not technological. A huge opportunity for marketers and advertisers: "Thanks to 20 years of behavioral science and neuromarketing, we know so much about why people do what they do - or don't," says Jörg.
"The last mile in marketing is behavioral" is the topic of the online speed seminar by Daniel Jörg, Partner & Practice Head Marketing Communications at Farner Consulting, on Thursday, May 19, 2022 from 12 to 1 pm. The seminar will be held in German.
The access data is available after registration The seminar is free and open to all.