The virtual SOM Online Conference with topics around digital marketing presents over three days more than 20 presentations including digital marketing case studies and solution approaches for current online marketing problems. Since 2022, the event has presented a focus topic on each conference day.
March 22, 2022: Digital Marketing Trends & Advertising
On Tuesday, March 22, the conference will kick off with innovations, trends, ideas for the future and research results. On this day, topics around social media marketing, marketing law, influencer marketing, content marketing, creation and branding can also be presented.
March 23, 2022: E-Commerce & Distribution B2B and B2C
Day two delivers creative solutions for everything from e-commerce, performance marketing, search engine marketing (SEA), search engine optimization, newsletter marketing, online advertising, UX, PIM/DMP, conversation rate optimization (CRO), growth hacking and more.
March 24, 2022: Marketing Technology
On the third day, the SOM Online Conference offers an intensive examination of technical developments for the digital economy. Topics such as User Journey, Marketing Automation, Customer Engagement, Analytics, Data Driven Marketing, Cookieless Tracking and others will be presented.
"Metaverse" lecture by Meta forms prelude
The Metaverse will change how we communicate, meet friends or collaborate. What the Metaverse is and what opportunities it presents for businesses will be the topic of the keynote presentation by Jan Starcke, Travel Industry Lead and Kim Koszuszeck, Client Solutions Manager , both at Meta, on March 22 at 09:15.
"We would like to give you an insight into the development and possibilities of the Metaverse and show what you can concretely imagine. What will the link between reality and the Metaverse be like? How can companies prepare for the Metaverse and reach their target audience there?" says Kim Koszuszeck.
The SOM Online Conference is aimed at marketing specialists and decision-makers in Switzerland and the DACH region. The event has been presenting lectures and imparting expertise in the field of online marketing and e-commerce since 2020. Trends, innovations and industry-relevant future topics are presented digitally on a main stage in an interactive way.