Aroma celebrates 175 years of Testex
The Swiss testing and certification company with a focus on textile testing Testex celebrates its 175th anniversary. From conception to implementation and event management, Aroma Creative is responsible for a hybrid anniversary event.
Together with the organizing committee, Aroma Creative worked out the event parameters in a workshop. "The parameters are a binding compass to ensure that the entire development process is always target-oriented and efficient," says Creative Director Michael Hollstein. With the motto "Together for Excellence," the hybrid event is to be a unique and unifying experience for the 250-strong audience in Zurich and the online participants worldwide.
To prepare the guests from all over the world for the joint event, an exclusive, multi-level invitation mailing was sent out in advance.
The global show stage
During the approximately one-hour live show, all locations will participate and interact with each other. The show will be broadcast live on the large 360-degree screens so that the global crowd of guests in Zurich can experience the full impact of the event.
In addition to a variety of cultural contributions from all over the world, a specially composed Testex song will be sung simultaneously by all participants. Afterwards, the locations organize their celebrations individually, depending on the local time: whether as a culinary journey through the countries, a karaoke event or a staff party.
"Aroma has created the conditions for the shared celebration with our employees and the emotional experience of the anniversary to become a lasting experience," says Marc Sidler, Chief Marketing Officer at Testex. "In addition, the staging impressively conveys our sharpened brand values."
Responsible at Testex: Marc Sidler (Chief Marketing Officer), Julia Haimann (Group Administration Manager). Responsible for Aroma Creative: Michael Hollstein (Creative Director), Stefan Merz (Overall Management), Philipp Häcki (Art Director Graphic Design), Merlin Bader (3D Design & Animations), Cristian Valenghi (3D Artist). Sound composition: Bloop, Sound & Music Roland Roller Free. Event video: Witwinkel. Event technology: Venon Projects. Event Management: Aroma. Host and catering: Aura Zurich.
