At the PCMA conference from Sunday to Tuesday, nearly 300 participants discussed, networked and redefined the future of business event organization in a tourism segment that has been particularly hard hit by the pandemic. The conference was also one of the first international face-to-face events of this kind to have taken place in Switzerland since 2019.
The visit of these experts to the canton of Vaud is a very positive sign for the upswing of business and congress tourism in Switzerland, Switzerland Tourism writes in a statement. The meeting made it possible to present the advantages of Lausanne, the canton of Vaud and Switzerland in terms of organizing business events and congresses to the experts, who came mainly from North America and Europe. About 30 Swiss tourism service providers had also participated to market B2B offers and products.
Success of a Swiss collaboration
Switzerland Tourism (ST) through the Switzerland Convention & Incentive Bureau (SCIB), the International Olympic Committee and Lausanne Montreux Congress jointly participated in the bidding of Lausanne as the venue for this meeting. All PCMA members in attendance had the opportunity to visit the host city, the region and other locations in Switzerland individually before and after the event.
"The PCMA meeting is taking place at an important time to give a boost to the recovery of business and convention tourism in Switzerland," explained Barbra Albrecht, head of SCIB and member of the ST Executive Board. "All our Swiss partners and service providers will have an excellent opportunity here to reconnect with potential customers at a face-to-face event and show them what innovations and new products have been developed during the difficult time of the pandemic."