The ADC Gala celebrates its Comeback to the Future
On Saturday, after 18 months, the ADC Gala finally took place again. Special recognition was given to Nadja Schildknecht and Viktor Giacobbo as members of the ADC Hon Circle as well as Alberto Venzago and Martin Spillmann, who were inducted into the ADC Hall of Fame.
Right at the beginning of the gala, ADC President Frank Bodin acknowledged the sponsors and partners APG|SGA, Blick, Die Post, Swisscom and UBS with a big thank you and special dice. It is only with their support that the ambitious goals with ADC's education and training programs, judging and interdisciplinary programs are achievable - all measures for a better quality of commercial communication, which ultimately benefits the entire industry, as ADC Switzerland writes in a statement.
Schildknecht and Giacobbo honored
For once, this year's ADC Gala took place without an award ceremony, which, due to Corona, was already held in May. (Werbewoche.ch reported). Cubes were nevertheless awarded. There was an Hon Circle cube for Nadja Schildknecht. "The ADC honors ideas. With the idea of creating an internationally recognized film festival in Zurich, you have done something extraordinary and thus made an important contribution to the Swiss creative industry," said Frank Bodin, explaining the award. Viktor Giacobbo also received his Hon Circle Cube.
Alberto Venzago and Martin Spillmann new in the ADC Hall of Fame
"Alberto's photographs have no title, but they all have a story," Bodin said in his eulogy for Alberto Venzago. "I have often wondered what makes an exceptional photographer - the snapping index finger of the right hand can't be it. With Alberto, I think I know in the meantime: It is his winning laugh with which he opens people's hearts. He loves people. People love him. And ADC loves him, too."
According to Bodin, Martin Spillmann has shaped Swiss advertising as well as countless creative talents as an entrepreneur and creative director. "I know very few CDs who can assess strategies so astutely and quickly, while always remaining constructive and mindful of putting things on a track that promises success. Martin is one of the greats of Swiss advertising - a hall, or rather the Hall of Fame, is just big enough for you," said the ADC president.
NZZ am Sonntag Magazine as a gala special edition
The team of the NZZ am Sonntag Magazine together with Andy Lusti and Thomas Wildberger as editors-in-chief, has completely revised the concept of the former Gala newspaper. The new annual magazine focuses on ADC's core competence of "creativity" and takes a self-critical look at reality. Creative leaders such as futurologists, philosophers, pioneers, star chefs, consultants and even a few advertisers have their say.
The gala was also a book vernissage
Even without an awards ceremony, the gala included an appreciation of the agencies and creatives: In the form of the ADC Yearbook 2021, published by Migros and Personal was made possible. Thus, at the end of the gala, all those present were able to take home the winning works - 34 bronze, 15 silver and 4 gold cubes, as well as the Evergreen and the "Student of the year".
