FS Parker: Digital time travel for BSH kick-off event
FS Parker's implementation of the "think big create big moments" event for household appliance manufacturer BSH demonstrates how digital media can be used effectively at hybrid events.
BSH, one of the world's largest suppliers of household appliances, held this year's kick-off event for the first time as a hybrid online & face-to-face event. The goal of the event was to communicate the Vision 2023, the associated growth strategy and milestones, to highlight current challenges, to create orientation and to inspire and motivate all employees for the common goal achievement. 20 people were admitted on site in the studio and around 130 employees from the sales, marketing and customer service departments were connected online from home.
FS Parker accompanied the Bosch Siemens Household Group throughout the entire process, from conception and consulting to implementation. Through a successful mix of information and entertainment, accompanying moderation, involving live interaction as well as digital wow moments, the team feeling was strengthened, motivation increased and enthusiasm for the company and the brands rekindled in a difficult time for teams.
Storytelling made the motto of the digital event "think big create big moments" come alive. Virtual storytelling, in particular, gave the event a common thread and managed to pull the attendee along. For the show, the leadership team visually immersed themselves in historical milestones of the past, and the CEO presented himself from the future with an impressive light show.
Enrico Hoffmann, outgoing CEO of BSH Switzerland sees the help of a professional partner as the key to success for a successful digital event. Piotr Zukowski, CFO, appreciated FS Parker's wealth of experience, excellent preparation and precise planning.
Enrico Hoffmann, outgoing CEO of BSH Switzerland sees the help of a professional partner as the key to success for a successful digital event. Piotr Zukowski, CFO, appreciated the wealth of experience, excellent preparation and precise planning of FS Parker. Europe Officer from BSH parent company, says: "In the future, the hybrid form of event design will accompany our business. There is no substitute for contact with people. The digital event offers a great opportunity to convey information quickly, efficiently and holistically. This has been particularly successful here and is immensely important for large organizational units across multiple countries."
"The hybrid or digital implementation of a strategic theme, which in the context of an event should at the same time be peppered with emotions and lasting moments, is always a challenge," says Selina Dermon, Event Specialist and Key Account Director at FS Parker. Benjamin Franz, Creative Director at FS Parker adds: "It's great to work with partners who have the courage to break new ground digitally. An extremely successful collaboration, which you could feel in the discussions and chats from the staff."
Responsible at BSH: Enrico Hoffmann (CEO); Piotr Zukowski (CFO); Francesca Arcuri (Executive Assistant). Responsible at FS Parker: Selina Dermon (project management); Beni Franz (CD); Toni Pihlaja and Matthias Büchner (motion design); Joy Paton (AD), Jan Espig and Bettina Schlichter (design), Michaela Aerne (project management); Christoph Schmidt (consulting, direction). Moderation: Zoe Torinesi. On-site technical implementation: Habegger Studios. Sound Design & Voice Over: Roman Zindel & Brewery Sound. Texts: ImbachSchnyder