The task was obvious: The relocation of Garage Burkhardt from Sursee to the newly constructed building in Oberkirch should be celebrated with a big opening ceremony. Due to Corona, a conventional opening ceremony was ruled out as an option - so how do you reach customers, partners and the attention of the public with a digital event? According to Fachwerk, the answer is: with a live stream in TV format and effective, event-binding accompanying measures.
The agency specialized early on in the digital implementation of customer needs and relies on the experience of partner Storm Entertainment for the content implementation of events. Together with TV professional Sascha Ruefer, the statement requests from Garage Burkhardt were implemented in an hour-long TV format and presented as a live broadcast from the new premises.
For a good hour and a half, the stream reached more than 500 people linearly. The employees also found a place in the entertaining livestream, which was musically accompanied by musician Phil Dankner and messages from the contractual partners. The livestream was exclusively reserved for customers and friends of Garage Burkhardt, before the recording was made available to the general public with a time delay. In the conception of the contributions and the filming, conscious attention was paid to the fact that the productions could be prepared for the customer's various communication channels and thus made sustainably accessible to a broad audience.