Habegger shows the Visitor Center of the future

The term "experience" has become more modest in current circumstances, but all the more significant for it. The continuing need for experience requires companies to fundamentally rethink how they communicate their brand and messages. The trend: hybrid worlds of experience, higher reach and a new dimension of interaction. To achieve this, Habegger relies on interdisciplinary innovation.

Visitor Center - where history and passion, people and values come to life. (Image: Habegger)

The relevance of visitor centers is greater than ever. People can meet, they experience new things, emotions are evoked, modern protection concepts are an automatic component. With their own world of experience, companies have the chance to present their products, history and values and to leave a lasting impression. That is why Habegger is dedicated to the Visitor Center of the future: physical, digital, virtual. Innovative, emotional, creative.

Promoting hybrid experience

Visitor centers have always been a central place for exchange and an important point of identification for employees. According to Marion Schneider, Creative Director of Habegger, this has not changed in the current situation. "This exchange is still sought after, but it is now shifting more into the digital world. But it's not smaller than the real one, it's bigger." That brings with it many opportunities. The magic formula is called: hybrid experience - virtual and physical on site. On the one hand, content is conveyed haptically on site. On the other hand, interested visitors can consume it online. This increases the reach many times over.

Marion Schneider, Creative Director at Habegger

Interaction redefined

But the visitor center of the future is not only characterized by a hybrid concept, it also takes interaction to the next level. "While people take a lot of time during a physical visit, are willing to dive deep and seek intensity, in the digital realm immediacy, efficiency and breadth in terms of information are required," says Schneider. "What's exciting is the combination of the two experiences, which complement each other perfectly while appealing to even more target groups." However, both variants can also exist on their own through modern concepts.

Interdisciplinary innovations

The question, however, is: don't people go to a visitor center precisely because they're looking for a sensory experience? "That's the challenge," Schneider says. "It's absolutely possible to bring a sensory experience into your own home." To continually optimize this sensory experience, all disciplines work closely together at Habegger. "In doing so, we relied on existing applications as well as new technologies," says Schneider. "Live communication is undergoing a digital evolution. High time to take the Visitor Center to a new level."

Meiko Visitor Centre: Multimedia exhibition with 360-degree film animation. (Image: Habegger)

Knowledge is the best basis for decision-making. That is why Habegger shares further know-how in the Whitepaper The answer is called "Visitor Center". It contains six valuable tips that show what added value a visitor center offers a company and how to actively and emotionally involve visitors.

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