The strategy with the three-phase model of the BR: protection phase, stabilization phase and normalization phase, gives hope for better times for the event industry, as Swiss Marketing Forum writes in a statement. The aim is to be able to welcome a minimum of 500 to 600 participants on site whenever possible. In any case, the organizers want to hold the Marketing Day on August 19, 21, it says. Another postponement is not an option. If the pandemic situation still does not allow visitors to be welcomed at the Kongresshaus Zurich, the MT21 will be held entirely digitally, with all speeches, breakout sessions, the presentation of the Marketing Excellence Award etc.
In the meantime, Swiss Marketing Forum is organising Digital Sales Power 21 on 19 May. Information and tickets can be purchased at the Website of SMF can be retrieved.