Screenforce Day 2021: Into the Swiss TV Future in 90 Minutes
On Thursday, May 20, 2021, Screenforce Day 2021 will take place from 10:00-11:30 am. All current and relevant topics around TV advertising in Switzerland will be presented in a compact way. This year, the event will take place Corona conditionally for the first time as a video stream. The event will be hosted by Screenforce Switzerland and moderated by the German TV presenter Wolfram Kons.
After the Corona-related cancellation in 2020, a Screenforce Day will take place again on Thursday, May 20 from 10:00-11:30 am. In 90 minutes, participants will gain insight into the most important topics of the Swiss TV future. The event is presented by Screenforce Switzerland, with German TV presenter Wolfram Kons leading the program.
Participants will receive the latest information on Replay Ads, which will be launched in 2022, as well as on the latest developments in national and international media research - and what this means for Swiss advertisers. An exciting real-life case will be used to show how TV worked in a new launch in the Swiss B2B market. Also presented will be this year's Screenforce study, which shows the relevance of advertising during the crisis. As an addition, German media scientist and author Dr. Martin Andree will speak for the first time on the topic of artificial intelligence in marketing creation - a presentation with shocker potential.
The Registration is now possible, participation is free of charge.
