After the Corona-related cancellation in 2020, a Screenforce Day will take place again on Thursday, 20 May from 10.00-11.30 am. In 90 minutes, participants will gain insight into the most important topics of the Swiss TV future. The event is presented by Screenforce Switzerland, with German TV presenter Wolfram Kons leading the programme.
Participants will receive the latest information on Replay Ads, which will be launched in 2022, as well as the latest developments in national and international media research - and what this means for Swiss advertisers. An exciting real-life case will be used to show how TV worked in a new launch in the Swiss B2B market. This year's Screenforce study will also be presented, showing the relevance of advertising during the crisis. As an addition, the German media scientist and author Dr. Martin Andree will speak for the first time on the topic of artificial intelligence in marketing creation - a presentation with shocker potential.
The Registration is now possible, participation is free of charge.