Rivella becomes official destination partner of Arosa Tourism

The two companies also want to work together more closely away from the sun terrace and are forging a common path. Effective immediately, Rivella is the official destination partner of Arosa Tourism and the main sponsor of the "Ski School Included" campaign. The aim is to jointly create brand experiences in the family destination of Arosa, with a focus on young adults and families, according to a statement. The Rivella Speed Check and two Rivella obstacles in the snow park of the diverse winter sports area of Arosa Lenzerheide are part of the contract agreement. At the Hörnli Express, two Rivella gondolas already transport mountain bikers, hikers and skiers up the Hörnli.

As the main partner of the "Ski School Included" campaign, Rivella has been present in Arosa since its launch in winter 2012/13. With "Ski School Inclusive", all children up to and including the age of 17 can enjoy free ski and snowboard group lessons if they enjoy a winter vacation for at least two nights at one of the participating establishments.

The intensification of the cooperation, from the main partner of the "Ski School Inclusive" to the official destination partner is based on the common strategies of the two companies. Swiss quality and tradition would be at the top of Rivella's corporate philosophy as well as cultivated in the sports and recreation resort of Arosa. In addition, the partnership is also intended to strengthen Arosa's positioning as a sustainable vacation destination. "In such cooperations, it is important to us that the corporate philosophies and strategies fit together. In this case, we consider this to be very fitting, the points coincide excellently," the contracting parties agree. "The Rivella thirst is definitely at home with us," adds Tourism Director Pascal Jenny.