Messerli opens Digital Lab in Wetzikon

Messerli opens the new Digital Lab at its headquarters in Wetzikon. On more than 350 square metres of presentation space, interested parties can discover innovative technologies and solutions for activating their target group.


At Digital Lab visitors can experience new technologies such as micro mapping, augmented reality and virtual reality live. In addition, the plug-and-play solutions from Messerli's rental program will have a home there.

In the Digital Lab, Messerli develops and tests the latest formats for digital customer activation for its customers. The concepts go beyond the use at trade fairs and events: the aim is always to extend the life of the activation so that a lasting effect is created.

With the opening of the Digital Lab, Messerli is further strengthening its focus on experience-oriented communication. Interested parties can make an appointment for a guided tour of the lab at any time. The lab can also be rented for smaller events such as workshops or team building. 

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