Does transformation reach live communication?
How important is digital transformation in live communication? Once the Corona crisis is over, will we finally meet live again?
Yes, of course, but in a different way. Those companies that take advantage of the current crisis to get up to speed digitally will win in a time that is now producing winners and losers, separating the wheat from the chaff.
Corona = Booster for digital transformation
It's Thursday, March 19, and literally out of the blue, in the height of the Corona crisis, we receive Mutabor's latest newsletter (picture: Mutabor's Audi Dealer Meeting). The content is not the classic antiquated PR monologue. Not the now much-seen news, "We're still working." It sums up in very short words what the newsletter is about: making your business successful.
Intelligent communication and intelligent actions
This is intelligent: Mutabor says under the title "Working successfully despite Corona"Teams and Slack (what sexy names!) for communication. Miro for brainstorming, Figma/Sketch for prototyping and design, Confluence for documentation, Jira for project planning.
Award-winning
Mutabor lists the latest digital tools to help the agency and your team strengthen and improve live communications - and leap ahead in the corona crisis. Everything at a glance, without extensive research, served up on a platter. That's compelling. Want to bet Mutabor will win a communications award for this newsletter? A quick research shows: It already has. Mutabor has been a top company in live communication for many years and wins awards with it (picture: BrandEx award for Audi). Communication and design are also among the award-winning works. When researching, however, it is noticeable that the company name is different: The Leading House for Design and Transformation. Think!
Conclusion
The message of this article: The best companies are those that make their customers successful. This phenomenon will become even more accentuated in the digital transformation. But the cause is not the Corona crisis; it will only accelerate the transformation.
You don't have time at the moment? Too much on the desk (the famous "daily business")? The corona crisis that demands you? Congratulations, that's positive if things are going so well! But you can make a plan now when you will take care of your digital transformation and with whom.
PS: What do you think Mutabor will be among the winners to emerge from the Corona era?
