Virtual reality trip to Davos Klosters
Davos Klosters invited the people of Zurich on a VR trip.Because it was mostly gray in the Unterland this winter, Davos Klosters brought the sun from the mountains to the town. During a chairlift ride, the VR tourists met ex-Miss Dominique Rinderknecht, who has been vacationing in Davos Klosters since she was a child. This was followed by a ski ride in which the airstream was used as an additional 4D effect with [...]
Davos Klosters invited the Zurichers to a VR trip.Because it was mostly gray this winter in the Unterland, brought Davos Klosters the sun from the mountains into the city. During a chairlift ride, the VR tourists met ex-Miss Dominique Rinderknecht, who has been vacationing in Davos Klosters since she was a child. This was followed by a ski ride, during which the airstream was simulated with a fan as an additional 4D effect. Then Dominique Rinderknecht served a drink in the Jatzhütte, with a radiant heater simulating the sun and the smell of fondue providing the right hut feeling. And in the end, even the virtual Miss Switzerland was suddenly quite real. The video of the action spread on Facebook in no time at all and has already been viewed almost 150,000 times. "This successful campaign shows the potential of virtual reality in tourism marketing," says Roger Manser, Head of Marketing at Davos Klosters Destination. Bandara VR Ltd. realized.
