The Pokémon Go video from Basel with great success

Since the mobile game "Pokémon Go" was released, thousands of people in Basel have been using the app to hunt for the little fantasy animals. Together with the agency Fadeout, Basel Tourismus turned the tables and used "Pokémon Go The Revenge" to send four Pikachus on the hunt for people [...]

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For its campaign, Basel Tourism relied on the popular game Pokemon Go.Ever since the mobile game "Pokémon Go" was released, thousands of people in Basel have been using the app to hunt the little fantasy animals. Together with the agency Fadeout, Basel Tourismus has turned the tables and sent four Pikachus on the hunt for people in Basel's city center with "Pokémon Go The Revenge". The aim of the campaign was to take advantage of the hype surrounding the game Pokémon Go and use a viral video clip to draw the attention of a younger audience to the city of Basel and its attractions," explains Christine Waelti, Marketing Manager at Basel Tourismus. The video was deliberately distributed via social media. To accompany the video, a landing page was created on the Basel Tourismus website, on which the most attractive tourist locations for Pokémon players were presented and provided with further tips for a stay in Basel.https://www.youtube.com/watch?v=6-RerthVB54The campaign.And the success is unmistakable: In addition to the enormous reach on Facebook, the clip has already been viewed around 10 million times on YouTube. Moreover, media from Germany and abroad quickly jumped on the bandwagon and made the video and its success a topic of discussion. Among others, the New York Times, the Huffington Post, BBC News and Die Welt reported on it.After the video the contestBasel Tourism's Facebook community, which has grown by around 100,000 new fans as a result of the video's launch, can now take part in a very special competition: After the images of the city have spread all over the world, the whole world now has the opportunity to travel to Basel. The challenge is to answer a few questions about the video and the city. All participants will be entered into a draw for a trip with Swiss, a Swiss Travel Pass for eight days in 1st class, and a three-day stay at the Grand Hotel Les Trois Rois for two people.Participation is open on the Facebook page of Basel Tourismus under www.facebook.com/baseltourism or via the website via www.basel.com/pokemon possible.

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