Goldbach Interactive now with its own event unit

Michel de Maddalena (picture) heads the new business unit in Bern together with Flavio Baggenstos.Effective immediately, the staging and realization of events will complement the existing offering of Goldbach Interactive, the Swiss full-service agency with digital DNA. With the latest expansion step, the agency offers a unique service in Switzerland across all areas of modern marketing communication.For Frank Lang, Managing Director at Goldbach Interactive, a logical decision: "Brands want to be experienced - on all relevant channels. In this respect, event communication is the final piece of the puzzle that completes our range of services. We want to realize events that convey brand messages in an emotional live atmosphere, inspire the audience and thus remain in their memories. "From conception to content production and scheduling to material management, the new Bern unit offers a professional service that encompasses all facets of modern event and live communication. Thomas Schrämli, Director Campaigns at Goldbach Interactive, says: "I am glad that we were able to win Flavio Baggenstos and Michel de Maddalena, two very experienced and well-connected event professionals, to lead the new business unit in Berne. "The existing locations and services - Zurich Wollishofen for comprehensive marketing and communication solutions, Biel for digital presences and web platforms - will remain unchanged.