Keeping things in perspective at events on Lake Lucerne

LUZERN The MICE offer in the city of Lucerne and around Lake Lucerne is diverse. The Lucerne Convention Bureau helps companies with free services to make the right choice among the wide range of offers. There are many special locations in the city of Lucerne - for example in the water tower on the famous Kappelbrücke.There are many reasons to hold a [...]

There are many special locations in the city of Lucerne - for example in the water tower on the famous Kappelbrücke.There are many reasons to hold a MICE event in Lucerne. For example, the wide range of excursion options and social programs in the city, on the lake or in the mountains. Lucerne has modern event centers with capacities of up to 6,000 people, a wide variety of seminar and congress hotels, and numerous cultural and music festivals. The location is also ideal: centrally located in the heart of Switzerland, 45 minutes' drive from Zurich airport. The city of Lucerne is manageable, offers many sights and is well served by a dense public transport network. No wonder, the MICE offer in the Lucerne/Lake Lucerne area is huge. Keeping track of the abundance of offers is therefore not so easy.Telephone contact with customersThe Lucerne Convention Bureau helps companies find their way through the jungle of MICE locations and events. It provides advice and coordination within the meeting destination of Lucerne. The three-person team specializes in the conference, meetings and congress business. Its services include a consulting service from A to Z, providing ideas for program proposals, personnel support for site inspections, assistance with bid presentations, and compiling information materials for guests. "When we receive an inquiry, we always contact the customer immediately by phone," explains Livio Götz, Manager Sales & Marketing (MICE) at the Lucerne Convention Bureau. "This is because there is often very little information visible on the inquiry form or in the e-mail. This allows us to respond individually to the customer's wishes. For example, we can help them decide which location or hotel to consider based on the available budget, last year's contract venue, desired star category and proximity to the train station or airport."Fast, free service requiredAccording to Götz, companies attach great importance to fast, individual and free service when it comes to consulting. For this reason, all services provided by the Lucerne Convention Bureau are free of charge. Particularly in demand are program suggestions, free hotel handling, general advice on planning an event and staff support for site inspections. "Clients who are not yet familiar with the Lucerne-Lake Lucerne region in particular appreciate our advice on hotels and event centers as well as the various options for social programs," says Götz.On potential customers can find out about the MICE offerings in the Lucerne-Lake Lucerne region. Among other things, you will find news, framework programs, seminar and congress hotels, event centers, packages and events.Four brochures available onlineFour brochures are available in PDF format or to browse online. In the brochure "Premium Business Events Lucerne" companies will find an overview of locations for upscale events in the city of Lucerne. On the one hand, 15 hotels are presented, such as the Hotel Palace Luzern, the Grand Hotel National or the Hotel Schweizerhof Luzern (see page x). In addition, seven event centers are presented: D4 Business Village Luzern, Eiszentrum Luzern, Grand Casino Luzern, KKL Luzern, Messe Luzern, swissporarena and the Verkehrshaus Conference Center.In the "Brochure Premium Business Events Lake Lucerne". 22 locations in Lake Lucerne Region are presented. Locations in ski resorts are also shown, such as the Kursaal Engelberg or the Hotel frutt Lodge & Spa. A map shows where the respective offers are located. A table also provides information about capacities and rooms. Of course, the contact details of the individual hotels and event centers are also listed in each case.Networking in the water towerIn the Special localities brochure over 80 extraordinary places for networking are presented. In the city of Lucerne, for example, these include the water tower on the Kappelbrücke, the Bourbanki Panorama Lucerne, the Gourmet Schlössli Utenberg or the Lucerne Ship Restaurant. Further afield, there is an igloo village in Engelberg, the Rondorama revolving restaurant on the Stanserhorn or the Rigi event tent. For each location there is a short description with contact details and a list of the halls with capacities, area in m2 and opening hours.Finally, there is the Experiences for groups" brochure, a handbook of ideas for group events of all kinds. A total of 84 activities are briefly presented, divided into the categories "City Experiences", "Mountain Experiences", "Culinary Experiences", "Cultural Experiences", "Active Experiences" and "Team Activities".Year-round vacation destination in AndermattLucerne is constantly developing as a MICE destination. There are many exciting projects that will be realized in the next few years. In Andermatt, the "Andermatt Swiss Alps" an integrated year-round vacation destination. When completed, the project will comprise six hotels in the 4- and 5-star range, 490 apartments in 42 buildings, around 25 villas, 1970 parking spaces, 35,000 m2 of commercial space, a sports and leisure center, congress facilities for 600 people and an 18-hole golf course. As part of the construction of the resort, the ski area between Andermatt and Sedrun will also be modernized and merged.A new resort is currently being built on Bürgenstock high above Lake Lucerne. The "Bürgenstock Resort" is car-free with 400 rooms, 68 residence suites as well as a wide range of leisure activities. It includes three hotels: Bürgerstock Hotel 5-star superior, Palace Hotel 4-star superior and Waldhotel/Medical Wellness. In the MICE area, congresses, conferences and banquets are to be held in particular.Discover chocolate at the Museum of TransportFinally, the Museum of Transport Lucerne, a popular venue for MICE events, will soon be coming up with a new attraction. Together with the Lindt Chocolate Competence Foundation, the multimedia experience Swiss Chocolate Adventure has been developed and will open on June 19, 2014. From the cultivation of the cocoa bean, through transport to Switzerland, to the production and distribution of the finished chocolate product, the entire value-added and transport chain is illustrated. sw


Lucerne Convention BureauBahnhofstrasse 36002 LucernePhone +41 (0)41 227 17 07Fax +41 (0)41 227 17

More articles on the topic