Musk announces ad-free Twitter subscription
Twitter CEO Elon Musk wants to offer a subscription without advertising in the short message service soon. "Advertising is too frequent and too big on Twitter. We will take steps in the coming weeks to change both," Musk wrote on Saturday.
There will be "a higher-priced subscription that does not allow advertising," Musk wrote on his Twitter account
After his purchase of Twitter last October, the multi-billionaire Musk immediately fired the top management. A week later, he laid off about half of the 7500 employees, including many involved in combating misinformation. Musk said at the time that he wanted to expand the company's revenue streams beyond advertising and develop new paid services.
The online network has been struggling with massive economic difficulties since its takeover by Musk. To compensate for the exodus of advertising customers, the multi-billionaire is relying on subscriptions - starting with Twitter Blue, which includes verification of the authenticity of the user account and costs between eight and eleven dollars per month, and extending to the now announced ad-free offer. (SDA)