For the second time, the social media agency FinnaA launched its own Tik Tok advent calendar. For 24 days, 24 prizes were given away to the community. The aim was to entertain and inform users and encourage them to comment. The agency worked together with various local and national brands. Among others, with the Swiss Federal Railways (SBB), the Glattzentrum, Rent a Barista, Frau Kunz, the Kunsthaus Zürich and Publi Bike.
In each door a suitable content was prepared, in which the brand was presented and promoted. For example, a round trip by car through the city of Zurich was organized to present the Florin Driving School and to give away a free driving lesson. Or to Davos, in order to ask the inhabitants of the village about their personal highlight in their homeland - the prize was a 150-franc voucher from Davos Klosters Tourism.
70 percent of users under 29 years old
The campaign generated around 1.1 million views and over 15,000 interactions during its runtime. In addition, Finna was able to grow the community by 1000 people and drive target group engagement. "Community is one of the most important components on social media to establish long-term brand loyalty. With this campaign and the feedback, our expectations were exceeded once again," says Noah Zygmont, Co-Founder. Of all users who viewed the Advent calendar videos, approximately 70 percent were under the age of 29.
Finna is a social media agency with a focus on short videos. It helps companies, institutions, personalities, clubs and associations to create a build up a social media presence. Finna produces videos, supports community management and provides the necessary know-how in the area of Tik Tok, Instagram, Twitch and YouTube.