How Rigi Bahnen celebrates Christmas on social media

This Christmas, there will be "Nüd" or a voucher for a "Mier isch glich" meal from Rigi Bahnen. The campaign will be played out on social media.

Everyone knows it: When asked what their partner would like for Christmas, the answer is usually an unimaginative "Mier isch glich" or "Nüd". And this is exactly what Rigi Bahnen has made the theme of its Christmas campaign, which is now being played out via social media: For all those who simply wish for nothing, the Rigi Railways have the perfect gift idea: simply do nothing on the Queen of the Mountains.

And if you don't care what's under the Christmas tree this year, you'll get a voucher for a "Mier isch glich" menu.

The gift ideas include a voucher worth CHF 35 for the "Mier isch glich offer" at the Lok 7 restaurant on Rigi Staffel or a voucher worth CHF 72 for a day pass on the Rigi cableways.


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