Burgerstein Vitamins and Picstars celebrate eleventh campaign round

Influencer marketing agency Picstars is entering its eleventh round together with Burgerstein Vitamins.

The influencer marketing agency Picstars is entering its eleventh round together with Burgerstein Vitamins. For four years now, Antistress AG and the experts at Picstars have been using influencers to position their micronutrient products on social media and also draw attention to the sponsorship activities at Swiss-Ski. To celebrate this year's 50th anniversary of Burgerstein Vitamins in a fitting manner, a comprehensive and cross-media concept was developed.

The creators, consisting of a good mix of top athletes as well as micro and macro influencers from the fields of, sports, food and lifestyle share their total of 50 health tips with the social media community over the next few months.

"The idea of the health tips is a reference to the Burgerstein vitamins slogan Does good.. Already in past campaigns the topic was What is good for you? always a central component," says Burgerstein's Social Media Manager Manuela Schmitter. In the course of the current campaign, these tips will also be published on a separate landing page. They are graphically prepared by the creative and advertising agency Bureau54.

The recipe for the particularly effective collaboration between Burgerstein Vitamins and Picstars is the skillful interaction of professional athletes and influencers. The creators, who are perfectly attuned to the target group, use authentic storytelling to make a lasting impression on their followers.


Responsible at Burgerstein Vitamins: Manuela Schmitter, Social Media Manager.
Responsible at Picstars: Luca Graf, Key Account Manager Isabelle Steffen, Campaign Manager

 

 

 

 

 

 

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